Computer Assisted Telephone Interviewing

Computer-assisted telephone interviewing (CATI) is a telephone survey technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata. The software customizes the flow of the questionnaire based on the answers provided, as well as information that is already known about the participant.

CATI helps to survey on a large base in a shorter duration of time.